Liquidate Inventory with No Up-Front Costs!

We specialize in liquidating excess & unwanted inventory through customized solutions that work for your product and situation.

  • Move inventory through a vast network of sales channels
  • Benefit from a leading liquidator’s global reach and specialized sales force
  • Track your sales online in real time
  • Receive timely payments for your good
  • Our program is risk-free with NO upfront costs!

Liquidae Your Merchandise with LiqudiateNow

Who can use LiquidateNow?

  • Vendors/manufacturers/department stores who generate significant amounts of excess, distressed or customer return merchandise and need a permanent ongoing liquidation solution.
  • Vendors going out of business or closing down their stores.
  • Vendors sitting on a large quantity of merchandise that they have been unable to sell using their regular or alternative sales channels, and who are ready to significantly reduce their asking price in order to liquidate the goods.
  • Vendors who are incurring warehouse costs storing their excess goods as our service also includes warehouse of goods where appropriate.
  • Financial or legal institutions needing to liquidate any consumer, retail or warehouse assets in possession.
  • Logistics companies with abandoned or repossessed freight.
  • Non-profit organizations and charities that don’t have use for donated items and wish to resell them to convert them into cash.
The program is not appropriate for vendors who wish to sell their regular product line, who are looking to recover cost or for those who have very small quantities to liquidate.

How It Works

Liquidat Solution - Sell Unsold Inventory from Your Business


Submit the inventory liquidation form and send us information about your excess inventory. We will review it and get back to you with a liquidation proposal.
Liquidae Inventory from Your Business


We create marketing materials and our sales team sells your excess inventory to one or to multiple buyers, based on the terms we agree upon.
Liquidae Your Inventory Now!


Receive payment for your liquidated inventory either in one lump sum or as weekly payouts until the product is gone. Sit back, watch it come in and let us do the rest!

4 Ways to Liquidate Your Inventory

Liquidates Inventory


You keep the goods at your facility or ship them to us if you need to free up warehouse space. Via Trading markets the goods and finds one take-all liquidation buyer for the entire lot.
Liquidates Wholesale Merchandise


If the quantity to liquidate is so large that the cost would be prohibitive for one buyer, the lot can be split up into several smaller lots to appeal to a larger pool of buyers.
Liquidat Wholesale Merchandise


Based on the quantity available, the mix of products and the desired recovery, it can be worthwhile to sell the liquidation lot in small quantities to many buyers until it sells out. You ship the goods to the Via Trading facility where they are processed into small lots and sold by the case or pallet to hundreds of buyers. You receive payments every week for goods sold.
Liquidat Inventory


Certain types of products may be most appropriate for liquidation through Via Trading’s monthly live auctions. Auctions feature no buyer’s premium and no reserve bidding; the fastest way to move quantities of product. Ship the goods to our warehouse for liquidation at auction, and receive payments within 1 week of each auction.

Liquidation Channels & Marketing


Via Trading operates out of a 240,000 sq. ft. liquidation warehouse in Los Angeles, CA.


The LiquidateNow program’s main website, receives over 100,000 monthly visits from wholesale buyers worldwide.


Via Trading holds monthly live liquidation auctions in its Los Angeles warehouse, attended by approximately 200 wholesale buyers.


Via Trading attends several closeout industry trade shows yearly. As appropriate, your LiquidateNow products are displayed at our booth.


Our email list is currently at 135,000 worldwide wholesale buyers and grows by over 1,000 users each week, giving your products exposure across the globe!


These sites are visited by hundreds of thousands of global visitors each month and your products are guaranteed to be seen by qualified buyers everywhere.


Our specialized liquidation sales team will push your products to their customers via every sales channel we utilize: in-person, over the phone, by email and online.

Why LiquidateNow?

LiquidateNow is a program developed by Via Trading to assist manufacturers, distributors, retailers & traders to liquidate their excess inventory. With over 12 years of specialization in the liquidation industry, Viatrading and LiquidateNow offer unparalleled exposure for your goods both domestically and internationally to a database of over 130,000 wholesale liquidation buyers and a mailing list of 200,000 opt-in subscribers. LiquidateNow offers you a tried and trusted channel through which to sell your obsolete or unwanted goods without interfering with your current sales channel(s).

With over a decade of specialization in the liquidation industry, Via Trading has a wide global reach, resale channel network and a leading reputation in the industry. We create a customized solution to liquidate your inventory that is designed meet your needs.

  • A 360 degree solution to liquidate your excess inventory
  • No risk, no out-of-pocket costs, no success-no fee, quick & simple process
  • Experts in liquidating products in hundreds of categories
  • Rapid global exposure for your products from a reputable and trustworthy liquidation partner
  • Brand protection & channel conflict management
  • Global Reach with worldwide exports to over 80 countries
  • Personalized customer service
  • We can liquidate products in virtually any condition
  • We can liquidate assorted & mixed lots
  • Excellent and personalized customer service
  • Logistics services and facilitation
  • Free warehousing available when appropriate
  • Logistics services and facilitation
  • Complete transparency to track your sales 24/7
  • Real-time reporting & sales tracking
  • Automated email notifications
  • Flexible & fast payout options
  • Free up space & resources and establish an ongoing liquidation channel for your excess inventory
  • Multiple liquidation options available to cater to specific needs

Previously Liquidated Inventory

Inventory Liquidation Success Stories

“Via Trading’s liquidation program is an extremely valuable resource for our business. I have tried various auction houses in the past for liquidation of our excess inventory and the return we get from Via is unmatched. The process is easy, the return is fair and most importantly it helps keep our warehouse clean and efficient.”

John F.

Owner, Santa Fe Seconds

“Over the years I have dealt with many companies on liquidating excess inventory. There are good ones and bad ones but I can honestly say that there have been none that worked as professionally and thoroughly as Via Trading. Everything they said they would do to move our close-outs at a fair price was done and completed in a timely fashion. I highly recommend Via Trading to any vendor trying to move overstocked inventory in an efficient and fair way.”

Steve H.

Managing Partner,

“My partner and I used Via Trading to liquidate a large party store inventory. At first we were apprehensive about choosing a liquidator from the internet. Our sales associate was completely available for all of our questions and concerns and replied promptly. It was our first experience selling, packing and shipping such a large lot and we had many questions. We were delighted with the care and attention we were given. We always felt as if we were getting the highest service and attention. Our inventory sold for an excellent price and our associate saw us through every step of the way. I would recommend Via Trading to everyone and hope to use them again.” Kim D.


“Thanks once again for handling so promptly and smoothly the sale of our Covingtons overstocks. I have mentioned the successful relationship we’ve had with Via Trading to some colleagues in our industry and I may be in contact with you to help them with their liquidations. Please also feel free to use Covingtons as another one of your satisfied customers!”

Carl W.

Manager, Covington