NETWORK · LIVE
PAIDAssorted high-end jewelry · 12,822 units · $98,552 settled
SOLDBranded phone cases & accessories · 83,441 units · $84,320
PAIDMobile accessories lot · 26,465 units · $91,540 settled
SOLDUnclaimed furniture · 24 truckloads · $77,600
PAIDFashion jewelry lot · 18,000 units · $82,149 settled
SOLDMen's sneakers (overstock) · 8,350 units · $64,295
PAIDLaptop bags & backpacks · 16,475 units · $53,400 settled
SOLDBranded shelf-pull shoes · 6,846 units · $51,892
PAIDRefurbished office printers · 3,000 units · $58,500 settled
SOLDContemporary furniture load · 403 units · $40,000
PAIDAssorted high-end jewelry · 12,822 units · $98,552 settled
SOLDBranded phone cases & accessories · 83,441 units · $84,320
PAIDMobile accessories lot · 26,465 units · $91,540 settled
SOLDUnclaimed furniture · 24 truckloads · $77,600
PAIDFashion jewelry lot · 18,000 units · $82,149 settled
SOLDMen's sneakers (overstock) · 8,350 units · $64,295
PAIDLaptop bags & backpacks · 16,475 units · $53,400 settled
SOLDBranded shelf-pull shoes · 6,846 units · $51,892
PAIDRefurbished office printers · 3,000 units · $58,500 settled
SOLDContemporary furniture load · 403 units · $40,000
For Retailers, Brands, Distributors & 3PLs

Turn excess and returned inventory
into cash.

Sell returns, overstock, and obsolete inventory in bulk — on a recovery plan built around your goods and your situation.

  • $0 upfront
  • You stay in control
  • Pickup coordinated
  • No obligation
01 / 03
Free proposal· 1 minute
Start your free proposal.

No upfront cost · Pick up where you leave off

$1B+
in inventory recovered
60K+
registered buyers worldwide
160
countries we sell into
$0
upfront cost — commission only on sale
As featured in
How LiquidateNow works

Four steps, from manifest to money.

1
Step 01

Submit your inventory.

  • No cost, no obligation
  • Any condition or quantity
  • Brand & channel restrictions honored
View details
2
Step 02

Review your liquidation proposal.

  • Recovery range you approve
  • Methodology tuned for recovery & speed
  • No below-target sale without your approval
View details
3
Step 03

We sell it and coordinate freight.

  • 350K+ buyer email reach*
  • Expert sales force
  • B2B liquidation networks
  • Automated sale notifications
  • Freight coordinated
View details
4
Step 04

Track sales & get paid.

  • Track sales online in real time
  • Timely payments
  • Automated payment notifications
  • Commission only on success
View details

Most sellers get a written recovery proposal — expected range, how we'd sell it, and next steps — once we've reviewed your list. No call required.

Get my free proposal
What we move

Almost any product.
Almost any condition.

Returns, overstock, shelf-pulls, closeouts, reclaimed assets — new, open-box, mixed, or salvage. We find the buyers and protect your brand while we do it.

Made for situations like yours

Odds are, one of these sounds familiar.

Customer returns sitting in your DC
Reverse logistics filling your dock faster than you clear it.
Discontinued, season-out, or last-gen stock
Aged SKUs tying up cash and warehouse space.
Over-ordered, over-produced, or the demand never came
Forecast missed — now you're holding months of excess.
Category, store, or DC wind-downs
You need clean numbers and a fast, clean exit.
Reclaimed or abandoned goods you've ended up holding
Assets you didn't plan to sell, but have to move.
Donated stock you can't use or place
Goods you can't deploy, cleared without the hassle.
+ Also a fit for banks, 3PLs, and non-profits clearing recovered or donated assets.

What you can count on

The capabilities behind every lot we take on.

Powered by Via Trading
Sourcing under direct contract from the world's largest retailers since 2002 — 10,000+ pallets a month.
Almost any product
Hundreds of categories across consumer goods
Almost any condition
New, open-box, returns, shelf-pulls, or salvage
You set the floor
You approve a floor price before anything lists. You stay in control.
Global buyer reach
Active buyers in 160 countries
Fully managed
Logistics, buyer outreach, and reporting handled
Speed
First listing in days, settlement in about a week.
Paid on success
Commission only when your lot sells, with a clear per-lot statement.
No warehousing cost
When it's the right fit to bring your goods in, you don't pay to store them.
Brand protection
On request: sell brand-anonymous, kept off channels that compete with you, with resale-region limits — including overseas-only.
A standing channel, not a one-off — set it up once and send excess whenever it builds. Assorted and mixed lots always welcome.
Ways we sell

Four ways to turn it into cash.
We recommend the best fit.

Every lot is different. We review yours and recommend the path — or mix of paths — that recovers the most, the fastest.

The distribution network

Seven channels.
Always running in parallel.

Your lot doesn't sit in one place. We route it across all seven Via Trading buyer channels at once — warehouse floors, monthly live auctions, email, trade shows, and syndication. Always brand-anonymous, and kept clear of the channels that compete with your primary sales.

0K+
Registered buyers
0
Countries served
0K sq ft
LA + Tampa facilities
Buyer channels
All running in parallel
7 active
Walk-in warehouse
300,000 sq ft of covered cash & carry showroom across our LA & Tampa facilities
5,000+ buyers / mo
Live auctions
Monthly in-person auctions · ~250 lots per event
~200 buyers / event
ViaTrading.com
Owned wholesale marketplace · no membership
70,000+ visits / mo
Trade shows
Major closeout-industry events, 4-day format
Multiple shows / yr
Email marketing
Targeted blasts to the wholesale buyer list
350K mailing list
Third-party syndication
Listings cross-posted to liquidation engines
6+ partner sites
Expert sales force
10+ account managers focused on liquidation only — likely the largest in the U.S.
10+ liquidation experts
The numbers

The scale behind every recovery.

In business since 2002 — one of the largest wholesale liquidation operations in the US. This is the size, reach, and track record behind every lot we clear.

$1B+
inventory recovered
and counting
160
countries shipped
global buyer base
60K+
registered buyers
850K total contacts
23+ yrs
in liquidation
since Nov 2002
The operation
650,000sq ft
total footprint across two US facilities
Los Angeles, CA
West Coast
Tampa, FL
East Coast
covered warehouse300,000 sq ft
80
people on the team
300+ yrs
combined experience
10,000+
pallets moved / month
350K
on the active mailing list
“I trust VIA Trading to handle and sell millions of dollars of my merchandise as if it were their own — priced with my interests in mind, repackaged to sell faster, and always paid on time.”
Consignment customer
Sanjay G.
S4 · San Francisco, CA
$M+
consigned with Via
5 yrs
and counting
Customer stories

Sellers who'd do it again.

JG
James G.
Bentonville, AR
Seller

"Via Trading is a top-notch organization with talented, committed people. I've been very happy with my experience dating back to 2009, and look forward to a long, mutually rewarding relationship.

Since 2009
a customer
Jun 2011
VF
Vadim F.
Passaic, NJ
Seller

"Via's service and customer relationships are second to none — they've become by far our largest account in the USA for moving our products, and the only company worldwide we trust to post our products.

9 yrs
and counting
Jan 2012
SH
Steve H.
Zippearz.com
Seller

"I've dealt with many liquidation companies — good ones and bad ones. None worked as professionally and thoroughly as Via Trading. Everything they said they'd do to move our closeouts at a fair price was done, on time.

Mar 2013
TS
Teddy S.
Seller

"Ashley Sheppard and her team made liquidating our stagnant inventory very easy and quick. We got a fair offer and closed in a short period — communication on every aspect was transparent and speedy.

May 2022
SS
Saila S.
Los Angeles, CA
Seller

"Alain and his team were super efficient — they cleared my excess inventory in a jiffy with no hassle whatsoever. The whole process was seamless and they moved my products in a matter of days.

Aug 2013
JF
John F.
South Gate, CA
Seller

"I've tried various auction houses for my liquidation needs and the return we get from Via is unmatched. The process is easy, the return is fair, and it keeps our warehouse clean and efficient.

Jun 2011
DW
Dan W.
Lindsay, CA
Seller

"Via Trading is my number one source for liquidating excess inventory. They've turned dead stock into profit for my company.

Jun 2011
E
Ernesto
Los Angeles, CA
Seller

"My merchandise always sells quickly thanks to Via Trading's very wide customer base, and payments are always on time. I love the email alerts when a product sells, and being able to check my sales online anytime.

3 yrs
selling with Via
Oct 2012
How we compare

LiquidateNow vs the alternatives.

Most brokers hand you one lowball offer. We put your inventory in front of 60,000+ buyers across multiple channels — so competing demand sets the price, not a single broker.

What matters
LiquidateNow / Via Trading
Recommended
Liquidation Marketplaces
Self-service
Traditional Liquidators
Single-buyer
Backed by a real liquidation company
Powered by Via Trading — established since 2002, one of the largest liquidators in the U.S.
Mostly software platforms with no liquidation operations.
Smaller, independent operators with smaller buyer networks.
Physical warehouse & buyer inspection
Real facilities where goods are staged, handled, and inspected by buyers.
No owned warehouse — purely digital listings.
May have a warehouse, but access is often limited or inconsistent.
Container & export loading
We load domestic trucks and export containers directly, on-site.
Routes to freight forwarders — no direct container handling.
Limited export capability — varies by operator.
Multiple selling options
Consignment, direct purchase, wholesale lots, pallets, truckloads — we recommend the fit.
Mostly one auction or listing format.
Direct buy only — take it or leave it.
You control the sales price
You have input and control over pricing and offers — no surprises.
Platform rules often dictate the process.
Buyer makes a fixed low offer — little to no negotiation.
A dedicated sales team on your lot
Every lot gets a dedicated sales team that actively works it — coordinating offers and creating buyer competition (reverse-auction style) to lift recovery.
Auctions exist, but it's mostly self-service with limited hands-on support.
No competitive process — a single buyer, a single offer.
Manifest, photo & listing prep
We help prepare manifests, photos, descriptions, and sales materials.
You must provide everything — no prep support.
Minimal marketing support — basic at best.
Dedicated human support
Real people by phone, email, chat, WhatsApp, and text — a named account contact.
Corporate ticket system — no direct relationship.
Usually one buyer or contact — limited ongoing support.
Handles mixed & imperfect inventory
Returns, overstock, mixed lots, unmanifested goods — almost any condition or quantity.
Needs reasonably clean listings and data to list effectively.
Often cherry-picks the best items or discounts mixed loads heavily.
Personalized recovery strategy
We review your specific goods and recommend the best path — or mix of paths — to recover the most.
Standardized listing process — no customization.
Mostly “take it or leave it” — no strategic guidance.
Based on seller feedback and historical Via Trading sales data. Outcomes vary by category, condition, and market timing. Submit your inventory list for an exact quote.
Questions

Straight answers,
no fine print.

Don't see your question?
Talk to an expert

Usually consignment — you keep ownership until it sells, then it passes straight to the buyer and we just handle the sale for you. For some lots we'll buy it from you outright instead; whenever that's an option, we'll quote you both ways so you can pick.
Usually not. Most lots sell right from your dock — the buyer books the pickup, we cover the paperwork (the freight BOL), and you never lift a pallet. If it's smaller or trickier, we can take it into our warehouses in Lynwood, CA or Tampa, FL at no charge.
Totally your call. By default we keep your brand off the listing — buyers only see category, condition, and the item list. If you'd rather have the visibility, we'll list it branded. And we won't let it land on channels that could resurface on Amazon, Walmart, or your other partners unless you say so.
Buyers pay us up front. We hold the money safely (in escrow) until delivery is confirmed, then pay you by direct deposit (ACH) every Monday — with a clear, line-by-line statement for each lot.
Yes — returns and most regulated categories too: beauty, OTC, electronics with batteries, aerosols. Hazmat we look at case by case. The one thing we won't resell is recalled product — there we'll help you arrange proper certified disposal instead.
We don't just sit on it. At 60 days we re-grade it, take fresh photos, and move it to better-fit channels. At 90 days you decide: drop the price or pull it back. Either way, you pay nothing until something actually sells.
Ready when you are

Send us your inventory.
Get a clear recovery path.

Share a few details and our team follows up with the recovery options that fit. $0 upfront, and you stay in control.

We make money by making you money.

  • $0 upfront
  • You stay in control
  • Pickup coordinated
  • No obligation
Free proposal· 1 minute
Start your free proposal.

No upfront cost · Pick up where you leave off

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