Past Liquidation Sale Successes: Zippearz Earphones & Music Accessories
When a manufacturer needed to move outdated Zippearz earphones and accessories without clashing with its new product line, they turned to LiquidateNow for a controlled, phased sell-through strategy.
The Challenge
The client had 2,511 units of older Zippearz models that no longer aligned with their current product assortment. They needed the goods removed from circulation without impacting their premium line or existing retail partners.
The Solution
The inventory was shipped to Via Trading’s Los Angeles facility and offered in smaller case pack quantities. Over the course of 104 days, the products were sold off to dozens of independent resellers looking for low-cost, brand-name audio accessories.
The Results
- • Quantity Liquidated: 2,511 units
- • Total Recovered: $9,893
- • Recovery per Unit: $3.94
- • FOB: Los Angeles, CA
- • Sell-through Time: 104 Days
The manufacturer was able to clear aged inventory without flooding the market or eroding the perceived value of its active product line.